Webinar: Simplifying the Complexities of the Reimbursement Landscape
Simplifying the Complexities of the Reimbursement Landscape
The current PBM & GPO landscapes have evolved rapidly over the last five years. Pharma’s Brand, Marketing, and Sales teams must maintain a thorough understanding of what’s changed, why, and how it effects their payer strategy.
Join Amplity’s Market Access team in their upcoming webinar to learn the latest strategic tactics in communicating with payers effectively to achieve meaningful awareness and adoption. By watching this webinar, attendees will be able to:
- Understand the the current payer landscape and the importance of maintaining a payer landscape roadmap
- Explain the latest changes and summarize the impact for their colleagues
- Accurately assess which tactics of their current plans require revisiting and/or revision
- Ensure effective product coverage discussions with proven strategies
- Differentiate between what the payers consider a value proposition vs. what the PBM’s consider valuable
Check back for a link to register and to meet the speakers.